"At an unforgettable evening which raised more than £1,000,000 for Breakthrough Breast Cancer, the IML technology was one of the talking points. Our guests became caught up in the novelty and ease of using the technology and we ended up with numerous bidding wars on our hands - the perfect scenario for a charity auction.
"It is notoriously difficult for charity fundraising evenings to maximise income from their silent auctions, however good the lots, because of the reliance upon guests to get out of their seats and find the appropriate spot in the room. IML solves this problem and we certainly raised considerably more money by using the IML technology than we would have done without it. The investment has repaid itself several times over."
Alastair Graham, Head of Trust and Major Donor Fundraising, Breakthrough Breast Cancer
